
Now he suggested we sit over a cup of tea when he would explain. ‘Since the companies now have freedom to set prices, appointed consultants gave suggestions that once the car enters the Petrol Pump, each driver will be handed a Menu card to permit them to order the correct service.’ ‘You mean to tell me that we shall have more choice than just leaded and unleaded fuel?’ I countered. ‘The consultants like you’ he poked fun at my profession have given ideas to cover the thousands of crores of losses accumulated in the Balance Sheet by a host of value added services.’ I still did not get it so he secretly slid across the table a rough of an intended Menu card.
I looked at the prices and fell off my chair. It looked very much like the menu of Pizza or Burgers. ‘But the honorable minister and his staff
told to expect a marginal rise so I thought it would still be around Rs.60 but here you are showing me Rs. 200 per litre?’ ‘Read the small print’ he hissed. ‘You mean there will be customers paying high price to see an attractive girl filling up petrol in your vehicle instead of a greasy man?’ I was surprised. ‘Wait till your son gets his car and notice the fuel bill jump when he fills up the car’ he warned, indicating that market survey said that college boys would be the first group of customers for this ‘alternative’. He was correct that filling up the car would no longer remain a chore but an even to look forward to! I scanned the other so called value added products and noted the perfumed alternative as
sheer rip off. ‘Why?’ was the only word I could mouth. ‘As a strategic consultant you should know better’ he admonished me, ‘all these years they were running into losses amount to Rs. 7600 crores. Now they have to recoup in a hurry and mere increase in prices of end product by Rs. 5 will translate to 110 years for Balance Sheets to be in Black. By quantum jump in rates only, the companies can hope to turn corner in two to three years!’ he lectured me basic business tactics.


‘And there is more in the other d
epartments’ added my friend. ‘What other departments?’ I asked, ‘just washing and servicing or repairs are done so what type of value added can there be?’ My friend lectured, ‘In some countries, the car washing is an exciting profession. Who and how it is washed is important and thus the compensation.’ I held out my hand to accept his poster drawing as I was too dumb to understand. ‘Besides, this will generate employment for women which is what the Government wants due to the skewed girl-boy ratio in this country’ he added lending some credibility to the incredulous idea of service of the new petrol pumps.
