Pint of Medicine

A small comment or a 5 X 5 cm news can make so much impact on the world can be seen few times in a century but rarely are such news good. It is a moment in history that such a rare news is seen during our lifetime which perhaps rivals the sighting of a once-a-century meteor. Predictably, I was unaware of the magnitude of the news until I was hit smack in the face. The medium was unlikely commercial artist friend of mine. It was just a casual visit to a person who had pledged his life to working only for a pharmaceutical sector. I never knew the reason but the determination was fierce. So imagine my surprise to see him drawing something for what looked like a liquor brand. I could not resist the jibe, ‘So you finally sold out your pledge to for money’. He looked up and gave me the startling answer ‘No, I still am serving the pharma sector except that this is a new entrant so I am taking up the challenge for its smooth entry’.

Seeing my puzzled expression, he slid a the day’s newspaper folded at the news of a research report on Beer being medicinal. ‘So?’ I asked in innocent ignorance. ‘This bottle is to be placed on the shelf of a chemist and not a wine shop’ he clarified. ‘The packaging has to appeal to the patient and no longer to the tippler’ he explained. To prove his point he took out one bottle containing respiratory ailment syrup and an equivalent size bottle. I must admit, each bottle evoked a different feeling. The point was driven home and felt proud that my friend was approaching the issue so scientifically with such a forensic angle. If I were the dean of any university, I would have awarded him a doctorate immediately.

‘Have you seen fancy packaging for prescription drugs? When the Doctor jots you a prescription, you hand over the scribbled paper to the chemist who ducks and brings up your strip of tablets or bottle and puts it on the shelf in front of you. If it weren’t for your sickness making you uneasy, you would have applauded enthusiastically at the magic he performed by exchanging a scribbled paper for a prescription drug.’ Coming from an industry of accounting where one predominant is pessimism, I asked how the patients would get a Doctor’s prescription for that ‘new tonic’. This sent my friend into peals of laughter. ‘Translated, you never even look at the package but grab it and head home to hurry and take the first dose so why should the companies spend money on design and packaging?’ I understood, ‘Okay so, beer is an over-the-counter or OTC drug.’ ‘The new term is SELF-MEDICATION and not OTC’ he lectured me. ‘Even my dentist told me that beer makes the teeth healthy by washing away all the oils and sticky stuff of the food that attaches to the enamel’ he gave his parting shot to promote beer.

As I walked home I saw some of the current chemist shops and wondered how they would look once they started selling beer as an OTC drug. Will the pharmacy or the chemist as commonly referred advertise the availability of the OTC tonic called beer or will the beer shops sport the red cross sign or will they innovate and have a cross made out of beer bottles to have a maximum impact? It all boggled my mind. I felt a bit giddy wondering whether the beer companies would turn pharma or would the pharma companies now manufacture ‘drug quality’ beer? To clear my head I went to a restaurant and ordered beer. I flipped though the daily paper and saw an ad of Pharmaceutical All India (PAI) companies annual seminar. The main bold line caught my attention as it read, ‘PAI WECOMES NEW 460 BEER COMPANIES INTO ITS PHARMA FAMILY. With the entrance fee and annual fee being sizeable, the organization may now be rolling in money to even influence a study that showed drinking whiskey is good for health! I thought.

Even the ambulances may have to undergo a make-over to advertise what people should consume to lead a healthy life. While the encouraged may be well advised the maximum dosage, we all have serious doubts if most of the patients would remain capable of understanding it after the first few doses. Such ordinary people who use supplementary health tonics can also include ambulance drivers is what I realized gradually and was scared to even imagine the impact of an ambulance driver driving at speed with the vehicle wailing. I doubt very much whether the duty of the designated trip would be executed to its fullest as the driver would be on his own private trip.

Just then a partner of a famous large firm of accounting requested my immediate presence in his office. We had done work in the past but today it seemed ‘eons’ ago. ‘What giv…’ he did not let me finish my question when he started rattling off his problem. ‘Without drinking a stuff of what this client makes, I am dizzy’ he said throwing a hardcopy of a spreadsheet in my lap. After I concluded the ten pages of study, I went into raptures of laughter. My learned friend calculated the strategy of ‘tax holiday hopping’ every three years in declared areas of tax holiday by shifting the client’s factory lock, stock a barrel but at the end of ten years, the cost of dismantling and assembly wiped out the cost savings thus ruining my friend’s seven day effort and chance to bill a client. As I wiped the last tears of laughter, I asked, ‘What does your client produce?’ ‘Beer’ was my friend’s flat answer. ‘Didn’t you read the papers declaring beer to contain medicinal properties?’ I asked. ‘So?’ he demanded. ‘The tax provisions are more favourable for pharma than liquor in this country’ I blurted my eureka moment. My friend just stared. ‘I have already considered that’ Now I felt sheepish at the deflation of my moment of glory. I kept staring at the sheets as if they would suddenly come alive and stand up to whisper a solution in my ear. After some time, they did! I was carrying a dummy packing from my friend’s office which was a reject. The important difference is now the beer pack had a detailed list of ingredients being medicine category. Here is where the idea germinated. ‘If you could just TRANSLATE the ingredients to their hindi names, you could register this as an ayurvedic medicine which has a much lower tax rate than allopathic medicine’ I fired my shot of creativity and paused for an applause. My friend lapped it up and so did the client and months later, the papers reported it as an exploited loophole as others followed suit and then the Government was mulling over how to plug the loophole. We would then all wait and spot another one and the cat and mouse game would continue forever ……

Point of Petrol

While the whole petrol user population of the country was cribbing about the number of changes in prices (all upward) done by the petroleum companies in a year, instead of being apologetic, the companies practiced a Murphy’s law by doing the opposite to shock us all into silence. Thus instead of promising to do just one or two changes in a year instead of the 16 done last year, they actually announced power to revise 24 times – once every fortnight. So in one fell swoop, objections of millions regarding frequent change were silenced.

Now whenever I announce going to the pump to fill up the car, my son advices me to keep sorbitrate in the pocket as well as a bottle of asprin as these are the first to be taken in case of a heart attack and in addition a large card containing the phone number of my cardiologist. All this is to prevent any fatality I may suffer after viewing the current price of petrol. Also, if I was not back in a hour my son was on the standby to rush to the designated petrol pump with an ambulance. Frankly, I just cannot fathom the idea of paying for fuel in one year more than the capital cost of the small car I had purchased just a few years ago before the petroleum decontrol.

I opine, the word ‘de-control’ to be replaced with ‘out-of-control’. To allay their fears I decided that instead of the usual ‘tank full’ I would just mention the last figure of amount I paid for tank full I remembered in the ‘good old days of price control’ and accept what is given. I would probably not notice the increase in frequency per month. But my clever son put his statistical knowledge in use and built a predictability model on the price trends and amount of petrol that would be available for Rs. 2,000. So, from 23 litres in 2011, it would reduce to 7 litres by March 2012 and by August 2012, it would be so low that instead of a pump, the petrol attendant would use a dropper.

I showed the model calculated by my son to my friend who was also a senior Banker and he saw an opportunity in the plight of the common man. I had heard about the term ‘carpet baggers’ but never in my life even thought I would meet one leave alone from my friend circle. Seeing my shocked expression he pacified that his opportunity is a ‘win-win’ situation and not an exploitative one. ‘If you realize you are not able to pay from your limit exceeded credit card and you have to take your family to that wedding of the relative, what will you do?’ he put before me a marketing scenario. ‘We shall open kiosks at petrol pumps and depending upon your car model and requirement we shall have one point loan authorisation for the calculated amount of petrol! I thought to myself, if the car model was one of the determinants for the loan, my 10 year old beat up would not even permit me to write the application form leave alone get a loan.

It was my Banker friend who reminded me that we had a classmate working in high position in one of the petroleum companies and promptly even called him. When I was handed the phone and appraised him of my calling in life as a consultant he was elated. It seems their company was looking for a consultant. I too was happy to earn something for my car instead of just for my human family , after all, the car is an extended family member too. When I met him the situation was a nightmare and they wanted me to contribute to that. It seems none of the petroleum companies were happy with the 15 day mandate for price change. ‘This is too ill frequent’ said the Finance G.M. ‘Everyone knows the prices change daily. Does’nt anyone watch the news?’ I was new to their area of operations so I politely asked them if they had contracted periods and prices fixed for that period with the suppliers. I was greeted with stunned silence and piercing looks so bad that I ensured I kept my mouth shut. ‘Another thing that changes is the Foreign exchange rate and that too every split second.’ said the Operations G.M. Now the Chairman bellowed, ‘All Chairmen of Petroleum companies are meeting the Finance Minister tomorrow and we are demanding that freedom of pricing means full freedom and we can change it any time even hourly if our model of costing so demands’ bellowed a portly looking man seated behind a huge desk.

‘So you want me to develop a model? I asked seeking reason for my presence there. All nodded while the Planning G.M. rattled, ‘the model must have real time trend changes in crude prices and FE rates along with our budgeted costs for the period and determine rates to ensure the set profit rate per 15 minute time span.’ Wow I thought what a detailed brief. The finance G.M. was obsessed with the word ‘real time’ cause he kept harping upon Fuel-Price Adjusted Real Time as if that was his only motive till he died. I could not resist the fun in his coinage which could be abbreviated as FART. I told him so adding that the ambition of the model as described had a lot of ‘gas’.

The Inormation Technology G.M. looked at my perplexed face and said, ‘I know you are thinking how we shall communicate the rates to the lakhs of petrol pumps. All the pumps are electronic and each will be linked to a local hub which shall be controlled by a our central computer and changes will happen in a split second over all the pumps. Where the bills are generated by the pumps, there shall be immediate changes!’ I still had a query. ‘how will your system react when the prices after filling are different from the price at the start of filling?’ The mum expression conveyed that the consumer was likely to bear the brunt as usual.

All this made my head spin and I felt the bottle of asprin in my pocket as reassurance before I fainted. To escape being contributory to the nightmare, I tried the excuse, ‘for this I am afraid you will need the help of an M.I.T. professor and not a local University professor like me.’

‘All I know is that you will add fuel to the discontent of the consumers and they may substitute your fuel.’ I tried to warn them short of threatening a riot. The Production G.M. laughed and said, ‘you laypersons are so naïve that you feel all you need is something to help the spark explode with a pressure to drive cylinder in an internal combustion engine and any alcohol will do.’ I really had not thought it to be so simple but since he started the subject, I might as well have the last word so I retorted, ‘Perhaps your scotch may not be a good substitute but our local brands more popularly known as DESI DARU is so potent that it makes people fly so imagine what it can do for vehicles with wheels.’ That sent everyone scurrying to scribble on the unused note pads conventionally kept at all meetings but rarely used other than for doodling.

Now even I planned to visit the local ‘desi bar’ and purchase a crate or two for my car.

The Revival Project

Being the 3rd or 4th stand-by speaker at seminars of my Institution was regular and I took the mere opportunity as a compliment. But when a senior IAS officer who was my school mate plonked a thick report for checking on my desk I was not quite happy seeing the title and not the fact that many others had refused to do it. Any subject hot on the headlines spells trouble as good news never hits the headlines. In 2008, when the same airline had declared its half yearly loss, I remember having a discussion with my son on its revival in a light manner. But here, this was deadly serious report I had to leaf through. ‘Why me?’ I whimpered. ‘The consultants before you were not able to finish it before they were taken seriously ill.’ My friend answered. ‘Not cardiac I hope’ I asked remembering that my family on father’s side had a history of this. Instead of feeling assured that it was not cardiac, I was more disturbed when he revealed that all had checked into hospitals for the insane. ‘This report has been developed by an expert study team set up by the aviation ministry under directions of the PMO’ he rattled mumbo jumbo of administrative communication conveying importance of my work.

After he left, I leafed though the report wondering why the sudden support for a company who messed up in its costing. Just then a phone rang and on the line was the young man who had recently started an eatery out of his father’s retirement funds and was experiencing difficulty of survival in mere 3 months. ‘Uncle, since I too am experiencing financial difficulty, can you please see if my name is also included for financial aid for revival of my business?’ That was a typical and normal reaction in a democratic country where all are considered equal – in principal.

The report ended with some direct and precise action for revival. The policy of suggestions hinted at self revival instead of the bailout. Let me share what they were:

1. FUEL: Very rightly, the highest cost element was attacked first. Since this was a volatile element also involving foreign exchange, a radical solution was suggested in view of the group’s diversified business interests. The report founded the solution on the group’s business of making alcohol for drinking. After delving into the technicalities of substitution they arrived at the conclusion that cost of manufacture before excise of the company’s whiskey was Rs. 30 per litre which could be used for fuel. The excise holiday would extend only for 2 years or until the company went into black is what this point ended with.

2. More premium service categories: The Business Class which cost a whooping 400% for just a broader seat and more food, which made you broad in the first place, was not much of an incentive as it did not achieve more than 10% occupancy as per the studied statistics. Therefore the report made a suggestion to make the incentive so exciting as to ensure the travelers would not even dream of cost benefit analysis. Some bizarre sounding suggestions confirmed there are no limits to man’s imagination. One suggestion harped upon the attractiveness of the hostesses which was an acknowledged USP (Unique selling point) of the airlines. After this disclosure, I was scared what direction the report would head. It suggested earmarking selective hostesses for the special class perhaps with a cheer leader type of uniform and call this class the ‘VEP’ class (not VIP). To allay the reader’s misgivings of a typo error, the extended form of VEP was given as ‘Visually Exciting Place’. This suggestion emphasized a normal warning that this service would be selected by males only but then since 80% of the business class were already males so there was not much damage there! This suggestion was rounded off with a costing conclusion that shorter the uniform, lesser would be the purchase cost as well as the cleaning cost.

3. Overnight Parking fee: This was another high cost item in the final accounts of the (any) airlines. Ever since the Airport authority was privatized, the prices shot up was the observation of the report insinuating privatization to be an antisocialist action. Now I was curious how this would be circumvented. First an outlandish plan of creating mere parking near Nagpur as it was the centre of India, was analysed and rubbished. What was suggested was to park these planes at existing airports and convert them into night clubs. Only added cost would be removal of a few seats for ‘comfy club seating’. Suggested entrance fee was placed at 10 times of local ones which would more than recover the parking fees. Off duty hostesses can officially moonlight as bar-tenders etc. in the club. A small alteration in uniform may appropriately remind the patrons to fly with the airlines thus achieving publicity in the process! While the patrons are ‘clubbing’ inside, the technicians can tinker outside maintenance since the plane is just parked there the whole time!

4. Food sponsored: Food was the wrongly touted as the chief cost burden instead of jet fuel for such a long time that whenever any airlines went in for cost cutting, they first decide to leave the passengers hungry. The report suggested the passengers to be fed totally free and that too without any stealing! They relied upon a popular TV serial for cookery and suggested a tie up of the airlines with them. Since the show creates so much food, let it be taken up for tasting by the passengers of the plane. A feedback form will be compulsory and you get non-partial judges giving you a ‘more realistic real T.V. show’. Of course the risk of food poisoning and other medial ailments caused by improperly cooked food or excessive spicy food were also mentioned in this suggestion with a cost saving twist that all such health issues were to be sponsored by a chain of hospitals.

As the remedial measures dropped with the quality of imagination of the study group, I suddenly developed a severe headache. Fearing to join the earlier evaluators at the asylum, I decided to just see the last suggestion. Reading that, gave me such an attack of laughter that anyone would have thought I had really flipped my lid. The last suggestion was that in case all the 170 (yes there were 170) suggestions failed then the last 171st suggestion was to ‘privatise’ the company. Obviously, the study group had copy pasted a report of some public enterprise and ‘borrowed’ a few suggestions. While the rest were after due thought and analysis, this one perhaps escaped the notice of the irony of how to privatise the already private company! The icing of the cake was the details to which the privatization was discussed was till the re-naming of the new company (what else other than) PHOENIX AIRLINES.

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Cloning Necessity

Certain words unnecessarily impart character to it without context. Just a few years ago, the word ‘cloning’ sparked a fear about mass produced humans-more of the villainous variety. Today, it is not longer a human but a small piece of plastic with a magnetic strip that we associate with fear. As I read the news (captioned) I tried to recall when I had last visited the city in question and whether I had used the card. Since the trips had occurred and I had used the card for daily necessity of stay and food, the memory evoked a nervous tension in me. As an emotional kneejerk reaction I pulled out the card and stared at it as if it would suddenly become alive and assure me that it was not cloned. Watching all my antics was my son who perhaps concluded I had lost my marbles and got worried.

‘Keep a positive attitude’ he reminded me the advice of my Doc. Instead of the intended positive line of thought, I wondered which application cloned would please you and me.

1. Of course each one of us who have felt that 24 hours of a day are not enough for our work and family life wish each had at least one clone dedicated for work and family so both sectors would be happy.

2. The monthly salary credit to the account should be cloned at least by a multiple of 6. I don’t care if that is the result of magic or some computer error, I am sure all of us would care less.

3. Sunday should be cloned from 2 to 6 times depending on what you want and the mood of your boss in that week.

4. That single exercise of the morning should be cloned 200 times to give an instant six pack.

5. The medically restricted single bottle of the beer should have the kick cloned 9 times to permit the fun while confirming the restricted ration.

6. Certain cherished moments in life should be cloned for that feeling of joy and satisfaction which never seems to repeat.

7. When money in pocket was less and only one plate Biryani did not satisfy the palate, the dish itself should be cloned.

8. That attractive assistant of the vendor should be cloned so that one clone can work in your office and the attendance of the office improves.

Gaseous Remedy

The doorbell rang on a Sunday afternoon finalising the week long regret of a denied Sunday afternoon nap. Elected members of our huge society trooped in noisily making my son slam his bedroom door in disgust at the invasion. ‘Gas prices have risen’ started Mrs. Complainy (this was her nickname – I forgot her real name). ‘We should stick to matters of the society and not the Indian economy’ I stifled a yawn. ‘It is a matter of the society’ supported Mr. Treasurywalla who was now the secretary but never held the post of Treasury for some reason. ‘Huh?’ Now the members had me dumbstruck.

‘Arey Baba’ Mr Treasurywalla tried to pacify me as a baby, ‘the price of domestic gas cylinder has sky rocketed and we have decided that as a society we have to make a pro-active stand.’ ‘Fast unto death? Or a relay fast by the executive committee?’ I asked. My wife quipped at the most appropriate time, ‘You make him go on fast which will also improve his health’ as she pointed at me and more specifically to my girth. That sent a crackle of laughter in the August gathering. All this time I was wondering whether we were a Housing Society or a political party.

It seemed that the committee members had already executed a lot of brain storming and some ideas were thrown off like the old well worn suggestion of car pooling. Some of us had petrol engines while others had Diesel or CNG. Since the rates of refueling these cars varied drastically, they even worked out whether one day of petrol car pooled equals 2 of Diesel or 7 of CNG. Problem was when the figures ended up with fractions and a round trip was the basic function of a car pool. Some even made the suggestion of taking out the engine and skating to work. Perhaps it was a solution made more appropriate for the Cartoon Channel than Reality TV.

Mr. Chavan who had made his crores in a sugar factory tried to explain to me. ‘Fasting is for political mileage while we are putting solutions in place.’ ‘Unless you want to stop eating how can you have a solution for Domestic Gas cylinder price rise?’ I asked. He drew a picture in words how his village was self sufficient and how they were happy and cooked on Gobar gas. ‘But that requires dung as input….’ I was stopped by Mr. Chavan with the remark that that was the main purpose of the meeting. They began what I called initially the horror plan of selling all cars and parking female buffalos instead. ‘Hmmm’ I wondered, ‘it does take care of the milk requirement as well as the dung’. They had come up with a blue print of a plan where the ‘Digestor plant would be located (in the north corner where no car could be parked) Thus, each flat owner will have a female buffalo and contribute to the common dung pile. ‘What will you do about travel?’ I was curious about those young residents who took their car even to the next building housing the shop selling bread. ‘You may not be aware my dear boy; but the buffalo is like a 3 in 1’. Looking at my lost expression he added, ‘It gives dung for our plant, Milk for us and even pulls carts. Have you not been on vacation to any of the tropical Asian countries?’ ‘He never takes us for such long vacations’ came the barb from my wife who I wondered why she was not taking her Sunday nap.

As a Secretary, I had a lot of questions which were answered by the members reminiscent of a well rehearsed Press Meet of the ministers.

Q. Where will you keep the buffalos.
A. In the car park. We all plan to sell our cars.

Q. Who will collect the dung and put in it in the digestor?
A. The housekeeping contractor.

Q. How much will the bio gas system cost.
A. Minimal as there is subsidy on it.

Q. Buffalos require to wallow in water to remain cool. How will that be achieved?
A. We have a Sewage treatment plant tanks which are built for the municipal requirement but never used. We will roster them and take them there.



Q. What will you do when the buffalo gets old and stops giving milk.
A. Non-veg members like you will benefit. (a diagram of parts of animal was shown to me and believe me, at that moment I decided to be a vegetarian)

Q. Since the Gas cylinders will now be defunct what shall we do with them?
A. Use them as furniture.



Since the members had all answers, all that was left to do was plan the sale of 200 cars and purchase of 200 milk yielding buffalos.

Variable Policy

‘Is it not self defeating if a policy is changed frequently?’ asked my commerce studying son. I tore my eyes from the news of a large Bank’s profit plummeting 99% in a year suggesting some sinister story of the previous year but no-one openly discussing it. Pausing to reflect on his words, I began as usual how a policy ensures that all members of the corporate are aware what is expected from them. ‘But here, the accounting policy is a different animal from other policy matters’ I began. Naturally I had to follow it up with what made this a different animal. ‘While other policy matters are very much under the licensed imagination of the management, the accounting policy is set not only by the accounts department of the corporate but within a framework of the premier Institute which is further influenced today by the international bodies as India as opened its borders. Accounting policies, Accounting standards, Indian and International, International Financial Reporting Standards…’ I lost my breath there, ‘are all which the poor accountant has to follow and convince the auditor he has done the right thing.’ With a raised eyebrow, my son looked at me and observed, ‘If just naming the bodies pulling you and your professional colleagues in different directions takes away your breath, I wonder what pressure it must be exerting to actually sit and debate over some point interpreted differently by such agencies.’

‘But which policy can wipe out a profit of a Bank?’ he asked in wide eyed innocence. ‘In a Bank, provision for doubtful debts is a powerful determinant of profits and what is a sick account is clearly mentioned by the Apex Bank’ my son answered his own question. ‘If we take the analogy of a Bank Loan to be that of a body of a human body and seek to determine whether the body or in case of a Bank, the loan account is sick or not, it should be as simple as using a thermometer. Do we ever change the definition of fever to be lower than 98.5°F or change it to define a man to be sick only at 101°F?’ he had cornered the entire population of policy changers.

‘If the previous year’s reporting was wrong, whose head rolls?’ he had to ask the ultimate question of casualty for which I had no answer. ‘Does anyone know the actual position of this or any other year’s profit with the mess of all policies? I think the vegetable vendor is more clear in his head on his profit of the day than the high salaried accountants in air conditioned offices’ he fired his logical salvo. ‘When you follow my footsteps in the profession of Accountancy, perhaps you can develop more stable and logical policies.’ I nearly challenged his intelligence. He looked at me as if I had said something stupid. ‘Dad, you are forgetting that no-one in our family has followed his father’s footsteps. If I have to live with such fickle policies and be held responsible for their implementation, I would rather steer clear from this profession. My friends can still call me ‘CA hoga tera Baap.’

As a logical conclusion on the issue, my son remarked, ‘Now as a policy shall we change the inflation index of my allowance to the petrol price of 1992 BASE year?’

Identified by name

It was determined by popular consent that the year 2010 was the year of scams for India. As 2011 dawned, the innocent amongst us looked forward to a year without scams. In the first month itself we were hit with the news of the regulators issuing a caution notice on a group of companies who had already taken funds from the public. As I searched for the last report on my portfolio of investments, my son was reading the news and he reacted.

‘How silly and trusting can people be when they know the company is a scamster’ he fired his first salvo. ‘How can one predict a company to be a scamster unless one is an expert fortune teller and now that Paul the Otopus of Germany (who predicted World Cup football results with accuracy) is dead, I doubt if his replacement is yet found. I mocked him.

‘There is a correlation between the name and the promise of the company being a future scamster’ he threw his punch line. That froze me until I creaked open the doors of memory on the little used subject of statistics as I tried to understand the definition and aspects of correlation. After activating sufficient of my memory on the subject, I readied myself to counter him. ‘How can a name correlate with future action? Don’t you know Shakespeare’s line of Whats in a name? A rose would smell just as sweet.’ ‘But there is statistical proof of negative correlation’ he argued. I was aghast. ‘You mean if the name is positive, the character is negative? At this rate, all companies will be scamsters because who would himself call his own company something denoting bad?’

‘Nothing like that’ he explained, ‘the more effort to denote a honesty or dependability in a single name of the company, the more likely it is to start a scam.’ I pondered and started ticking off some recent names like Satyam (the truth) Sahara (the Dependable) …. Wow he had hit a point there. Now I started real frantic search for my portfolio not to see its value but to scan their names and their meaning. Now, all the astrologers of a particular branch who ask to put an extra character in the name especially of Bollywood industry members will have one more sector for their increased business – Corporate Naming. Perhaps you can expect them to be dressed in Dhoti and some apparels to denote holiness while soliciting applicants outside the Registrar of companies to help the helpless souls to name correctly their yet to be born companies to hide any aspects of future scams which may be foreseen by persons such as my son and me.