
‘Your generation was really a labour intensive one’ remarked my son after reading the financial paper. There was a time when I was proud that he began reading financial papers while his classmates did not even know what paper was subscribed in their house. But now after hearing his remarks, I was beginning to have my doubts on my pride. In explanation to his remark he elaborated, ‘To compare the standard of living between countries your generation calculated a basket of food cost in each country and made your conclusion’. ‘Today, we have just one dish – a burger and we arrive at a conclusion so fast’. I had read that news and it did have me seething with frustration as to how such a single dish so predominantly American could be a worldwide index and that too of currency! I distinctly remember the first 50 years of independence when any American asked if Big Mac was available, I proudly replied that we had such an Indian alternative that Big Mac would not find any place here. But history had no place for a small Indian’s Pride. When I asked my friends in the currency market how the Big Mac achieved such a status, each of them laughed so much that tears were rolling down their cheeks. I really did not know if they were laughing at the concept of this index or my ignorance. So I did some calls and got myself an appointment with the magazine which had done the survey using Burgernomics.
‘You look older than a Management Finance student on summer training’ spoke the head of the Economics Desk of the Magazine. I introduced myself as an old student re-learning basic economics. He guffawed; confirming that economic theories radically changed every two decades. ‘All I want to know how Big-Mac achieved the status of an index’ I went straight to the point. ‘I can explain this easily’ he smiled. ‘We used to spend so much time gathering the prices of food-basket in each country that by the time we concluded, the prices had changed. So, instead of 16 items in the basket, we all agreed to have one and being a large multinational…’ He trailed off explaining how the MIS report of just one corporate was food for their research which could be concluded over a weekend.
‘Did you not consider the single product index has its disadvantages that may mislead you?’ I asked in genuine concern. With a wave of flourish of his left hand he dismissed my concern quoting ‘cost of perfect information’, implying that





‘What … what should we do the next time? Monitor Vada Pav for India?’ he asked my help. ‘If popular Indian snack is what you are searching for, then you should have picked the


I admitted to him that Japan is a country really difficult to understand. Even Fritto Lays did not make any sale there until they introduced Squid flavoured wafers. So, he would need an expert on Japan if some snack had to be selected.

‘Why did you not choose another multinational like coca cola instead?’ I asked innocently. With head reeling he tried to focus on my face ‘Uh’ is all he managed to say. ‘But even there you may perhaps have been mis-led in India itself.’ I continued. ‘Here, the Ice Gola is more popular and believe me, a whole lot cheaper.’ Now I had him almost prostrate touching my feet nearly calling me Guru. ‘What do you suggest we should have done?’ he asked my advice.
‘I think you should
